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User Team Branding

 
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Google // COllaborative Branding

User Team Branding

The User Team needed a brand for internal purposes that depicts the groups’ focus, while staying connected to the Google brand.

I worked collaboratively with 4 other designers on this month-long project. I helped flush out iterations, focusing on representing User, Identity, CAT, and People & Sharing as a family.

We were instructed to finalize the User Team logo and then revisit the other team logos in the months to come.

software: Google slides, illustrator

Duration: 1 month

 
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user-discovery-phase.jpg
user-brand-values.jpg
user-north-star.jpg
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user-brand-personality.jpg
user-simple-interactions.jpg
user-personalized-connection.jpg
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user-building-blocks.jpg
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user-user-only.jpg
user-final-logo.jpg
user-logo-breakdown.jpg
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user-tshirts.jpg